CRO fundamentals

Build a strong foundation in conversion rate optimization. Our experts break down core CRO concepts, testing methodologies, and the principles behind high-converting experiments.
AllPerformance optimizationA/B testing
A woman working on her company's landing page conversion.
Performance optimization

April 10, 2026

What is a landing page conversion? A CRO breakdown for higher ROIA landing page conversion happens when a visitor completes the specific action your page was designed to drive, such as a sign-up, a purchase, or a demo request. Improving your conversion rate comes d
A marketing team testing their mobile CRO.
Performance optimization

April 9, 2026

Mobile CRO in 2026: What's actually moving the needle for conversion ratesMobile conversion rates are catching up to desktop as brands prioritize speed, streamlined checkout, and mobile-first UX. The biggest wins in 2026 come from page speed optimization, thumb-friendly n
A CRO team analyzing AI conversion rate optimization.
Performance optimization

April 6, 2026

How to scale experiments with AI conversion rate optimizationAI conversion rate optimization uses machine learning and predictive analytics to run faster experiments, generate smarter hypotheses, and personalize experiences at scale. AI removes the bottlenecks
A CRO manager optimizing her companies B2B CRO strategy.
Performance optimization

March 25, 2026

B2B conversion rate optimization: strategy, metrics, ROI (& more)B2B CRO means optimizing for buying committees, not individuals, with lead quality and pipeline as the measures that matter. The highest-leverage strategies are addressing multiple stakeholder needs,
A woman working on her Shopify CRO for her e-commerce store.
Performance optimization

March 21, 2026

Shopify CRO: 12 data-driven tips to boost your store's conversion rateMost Shopify stores convert between 1.4% and 2.0% of visitors, and the biggest gains come from fixing predictable friction points, not from increasing traffic. This guide covers 12 data-backed tactics
A CRO team analyzing CRO results.
Performance optimization

March 13, 2026

8 CRO recommendations with real-world examples and results (2026)Eight CRO recommendations backed by real results, not best-practice guesswork. Each one includes a documented example so you can see what changed, what was tested, and what it produced.
A woman making an e-commerce check out.
Performance optimization

March 12, 2026

E-commerce checkout optimization: 10 strategies to reduce cart abandonment70% of shoppers abandon at checkout. Fixing it starts with guest checkout, transparent pricing, and fewer form fields, not a full redesign.
A CRO team analyzing their macro conversion strategy.
Performance optimization

March 10, 2026

Macro conversion strategy: How to build a frictionless path to purchaseMost businesses know what their macro conversion is. Fewer have a strategy to get users there. Start by mapping your funnel, tracking micro conversions, and removing the friction that stops people at
A CRO manager working on website CRO strategies.
Performance optimization

March 10, 2026

Website conversion rate optimization: benchmarks and best practicesWebsite CRO turns existing traffic into customers. Benchmarks vary by industry, goal, and funnel stage. Improvement follows one repeatable cycle: measure, hypothesize, test, and iterate.