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CRO fundamentals

Build a strong foundation in conversion rate optimization. Our experts break down core CRO concepts, testing methodologies, and the principles behind high-converting experiments.
AllPerformance optimization
A CRO manager optimizing her companies B2B CRO strategy.
Performance optimization

March 25, 2026

B2B conversion rate optimization: strategy, metrics, ROI (& more)B2B CRO means optimizing for buying committees, not individuals, with lead quality and pipeline as the measures that matter. The highest-leverage strategies are addressing multiple stakeholder needs,
A marketing manager working on the client SEO conversion optimization.
Performance optimization

March 23, 2026

SEO conversion optimization: identify and fix high-bounce organic landing pagesMost teams treat SEO and CRO as a handoff. The problem is they share the same landing page. This guide shows how to audit, diagnose, and fix organic pages so they earn their rankings and convert the t
A woman working on her Shopify CRO for her e-commerce store.
Performance optimization

March 21, 2026

Shopify CRO: 12 data-driven tips to boost your store's conversion rateMost Shopify stores convert between 1.4% and 2.0% of visitors, and the biggest gains come from fixing predictable friction points, not from increasing traffic. This guide covers 12 data-backed tactics
A CRO team analyzing CRO results.
Performance optimization

March 13, 2026

8 CRO recommendations with real-world examples and results (2026)Eight CRO recommendations backed by real results, not best-practice guesswork. Each one includes a documented example so you can see what changed, what was tested, and what it produced.
A woman making an e-commerce check out.
Performance optimization

March 12, 2026

E-commerce checkout optimization: 10 strategies to reduce cart abandonment70% of shoppers abandon at checkout. Fixing it starts with guest checkout, transparent pricing, and fewer form fields, not a full redesign.
A marketing team testing their mobile CRO.
Performance optimization

March 12, 2026

Mobile CRO in 2026: What's actually moving the needle for conversion ratesMobile conversion rates are catching up to desktop as brands prioritize speed, streamlined checkout, and mobile-first UX. The biggest wins in 2026 come from page speed optimization, thumb-friendly n
A CRO team analyzing their macro conversion strategy.
Performance optimization

March 10, 2026

Macro conversion strategy: How to build a frictionless path to purchaseMost businesses know what their macro conversion is. Fewer have a strategy to get users there. Start by mapping your funnel, tracking micro conversions, and removing the friction that stops people at
A CRO manager working on website CRO strategies.
Performance optimization

March 10, 2026

Website conversion rate optimization: benchmarks and best practicesWebsite CRO turns existing traffic into customers. Benchmarks vary by industry, goal, and funnel stage. Improvement follows one repeatable cycle: measure, hypothesize, test, and iterate.
A woman sitting at a desk using a computer.
Performance optimization

February 2, 2026

Conversion rate optimization: Complete guide to building programs that deliver resultsRising CAC and competitive pressure make conversion rate optimization non-negotiable, but most mid-market teams can't execute consistently. Learn the build/buy/partner framework for achieving testing