CRO fundamentals

Build a strong foundation in conversion rate optimization. Our experts break down core CRO concepts, testing methodologies, and the principles behind high-converting experiments.
AllPerformance optimization
A CRO team analyzing their macro conversion strategy.
Performance optimization

March 10, 2026

Macro conversion strategy: How to build a frictionless path to purchaseMost businesses know what their macro conversion is. Fewer have a strategy to get users there. Start by mapping your funnel, tracking micro conversions, and removing the friction that stops people at
A CRO manager working on website CRO strategies.
Performance optimization

March 10, 2026

Website conversion rate optimization: benchmarks and best practicesWebsite CRO turns existing traffic into customers. Benchmarks vary by industry, goal, and funnel stage. Improvement follows one repeatable cycle: measure, hypothesize, test, and iterate.
A woman sitting at a desk using a computer.
Performance optimization

February 2, 2026

Conversion rate optimization: Complete guide to building programs that deliver resultsRising CAC and competitive pressure make conversion rate optimization non-negotiable, but most mid-market teams can't execute consistently. Learn the build/buy/partner framework for achieving testing