Target the right visitors with the right experience at the right time

Deliver contextually relevant experiences using built-in demographic, behavioral, page, and device targeting, or define your own custom attributes.

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Precision

98.7%

Audience Targeting

4 active rules

Live

Targeted segment

68.4%

Match rate

Avg. evaluation

12ms

Response time

Country = US, UK, CA

Audience

Returning visitors, sessions ≥ 3

Behavioral

URL contains /pricing

Page

Device = Mobile

Device

24,830

Visitors matched

5 rules

Active conditions

+32%

Conversion lift

Join the leading brands using CROforce

Run more reliable, relevant, and secure experiments with advanced targeting

Get more accurate insights

Ensure experiments only reach the visitors they're designed for to reduce noise in your data and produce statistically reliable results.

Personalize user journeys

Serve relevant experiences to specific segments to drive more engagement, conversions, and actionable learnings from every test.

Experiment safely

Focus resources on high-potential segments and limit exposure to risky changes by targeting smaller groups first.

Segment your audience with multiple layers of targeting

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Audience rules

Country

Match

United States

United Kingdom

Region

Match

California

London

Locale

Any

en-US

en-GB

Audience targeting

Target visitors by identity and location

Reach specific visitors using attributes like unique user ID, locale, country, region, and city.

Behavioral rules

Visitor type

Match

Returning

Sessions ≥ 3

Scroll depth

Match

≥

75%

Exit intent

Listening

trigger on

Mouse leave

Tab switch

Behavioral targeting

Segment by session history, intent, and events

Target visitors based on new vs. returning status, session count, scroll depth, exit intent, cart abandonment, trial signups, and form completions.

Page rules

URL match

Match

regex

/products/.*

UTM source

Match

google

facebook

Meta tag

—

contains

content-type: sale

Page targeting

Target by URL logic and on-page data

Control where experiments appear using UTM parameters, regex pattern matches, meta tags, and content types.

Device rules

Device type

Match

Mobile

Desktop

Browser

Match

Chrome

Safari

Screen width

Range

≥ 768px

≤ 1440px

Device targeting

Optimize for specific devices and browsers

Tailor experiences for desktop, mobile, or tablet, and target specific browsers and screen resolutions.

Custom attribute rules

Subscription tier

Match

Pro

Enterprise

Lifetime value

Match

≥

$500

Loyalty status

Any

Gold

Platinum

Custom attributes

Build unique segments from your own data

Map your own data into the platform to target visitors by subscription tier, lifetime value, loyalty status, or any custom attribute.

Reach the audiences that matter to your bottom line

Start delivering more relevant, higher-converting experiences to the visitors that drive the most value for your business.

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Precision targeting backed by robust technical foundations

First-party data integration

Connect your CRM or customer data platform to use your existing business intelligence for targeting.

Priority layers

Set a logical hierarchy that dictates which targeting rule wins when a user qualifies for multiple experiences.

Mutual exclusion

Prevent visitors from being exposed to two conflicting experiments at the same time to keep your data clean.

Bot and scraper exclusion

Filter out search engine crawlers and automated bots so non-human traffic never distorts your experiment data.

User persistence

Keep every visitor on their assigned experience across sessions, devices, and browsers.

Saved audiences

Create, save, and reuse audience segments across experiments.

Get a dedicated expert team to manage your targeting strategy

Let our CRO team handle everything from complex audience logic and data integration to strategic segmentation planning—so your experiments reach the right visitors without adding to your team's workload.

Talk to an expert

Get a dedicated expert team to manage your targeting strategy

Quickly integrate with your existing tech stack

FAQs

Is there a limit to the number of targeting rules I can apply to one test?

No. You can layer as many targeting rules as you need—combining audience, behavioral, page, device, and custom attributes to define exactly who sees your experiment. Our platform evaluates all rules together to serve the right experience to the right visitor.

Can I exclude specific countries or regions from an experiment?

Yes. Use our audience targeting to exclude any country or region from your experiment. This is useful for regulatory compliance, market-specific testing, or running experiments only in regions where results are actionable.

Which referrer sources can I segment audiences by?

You can target visitors by any referrer source, including organic search, paid ads, social media, email campaigns, direct traffic, and specific referring domains. Use UTM parameters for more granular control over which campaign or ad group triggers the experiment.

Can I sync my own CRM data like HubSpot or Salesforce for targeting?

Yes. Connect your CRM or customer data platform through our native integrations to target visitors using attributes like subscription tier, account type, lifetime value, or any custom field your business tracks.

What happens if a user qualifies for two different experiments at the same time?

Our priority layers system resolves this automatically. You set a logical hierarchy that determines which experiment takes precedence when a visitor matches multiple targeting rules. Combined with mutual exclusion, this ensures visitors never see conflicting experiments and your data stays clean.

What happens if a test user switches from mobile to desktop?

Our user persistence ensures visitors stay on their assigned variation across devices, browsers, and sessions. For logged-in users, persistence is maintained via user ID regardless of device. For anonymous visitors, persistence is cookie-based and covers the majority of cross-session scenarios.

Can I save audiences to reuse in future experiments?

Yes. Build an audience segment once, save it, and apply it to any future experiment with a single click. This keeps your targeting consistent across tests and saves setup time as your testing program scales.

Does the platform automatically filter out search engine crawlers, scrapers, and bots?

Yes. Our bot and scraper exclusion automatically detects and filters non-human traffic from your experiments, so automated crawlers and bots never distort your results or trigger test variations they shouldn't see.

Can I preview targeting rules before launching experiments?

Yes. Preview exactly how your targeting rules will resolve before going live—see which visitors will be included, which will be excluded, and how overlapping rules interact. This lets you catch misconfigurations before they affect real traffic.

Still have questions?

Talk to an expert about your targeting goals and see how CROforce can help you deliver more relevant experiments to the right visitors.