E-commerce CRO
Store performance
+28% revenue
Conversion Rate
3.8%
↑ 1.4% from baseline
Revenue/Visitor
$5.12
↑ $1.28 improvement
Product Views
12,480
Add to Cart
7,738
Checkout
4,742
Purchase
2,995
Checkout funnel optimization
Cart Recovery
+18%
Eliminate friction in your checkout flow, optimize pricing, and build trust so more shoppers complete purchases.
Increase return on ad spend by converting more of your existing traffic without needing to increase your advertising budget.
Plug conversion leaks across your funnel—from product discovery to add-to-cart and checkout—by finding and fixing friction points.
CRO audit
Our experts conduct behavioral and analytical audits to pinpoint where shoppers drop and which experiments will deliver the greatest revenue impact.
A/B & multivariate testing
We experiment across product pages, checkout flows, merchandising, and more to drive measurable improvement across conversion rates and average order value.
Checkout & funnel optimization
We optimize your entire conversion funnel to eliminate friction, reduce cart abandonment, and increase the number of visitors who become paying customers.
UX/UI optimization
Our designers create intuitive interfaces with clear visual hierarchy that guide shoppers towards action—browsing products, adding items to cart, and checking out.
Technical performance optimization
We create fast, seamless shopping experiences that reduce bounce rates and improve search rankings by optimizing Core Web Vitals, site speed, and mobile performance.
Analytics and reporting
We provide regular reports showing exactly how optimizations affect your key metrics, so you always know the ROI of our A/B testing program.
We analyze your online store's funnel, identify friction points and conversion opportunities, and create a roadmap of high-impact A/B tests prioritized by revenue impact.
Our designers create stunning on-brand shopping experiences optimized for conversions, with clear product displays, persuasive merchandising, and streamlined checkout flows.
Our developers build tests for any platform, including Shopify, WooCommerce, Magento, or custom, without impacting site performance or adding to your team's workload.
We configure experiments with proper tracking for purchases, cart additions, and checkout steps to measure the metrics that drive your revenue.
We monitor live tests across devices and browsers to ensure accurate data collection and catch any technical issues affecting the shopping experience.
We analyze results for statistical significance, calculate revenue impact, and use insights to design stronger tests that compound your conversion gains.
While industry averages typically range from 2-3%, conversion rates vary significantly by industry, product type, average order value, and traffic source. Rather than chasing a generic benchmark, we focus on improving your current baseline. If you're converting at 1.5%, we work to get you to 2.5% or higher. The goal is measurable, consistent improvement over where you are now—not just hitting an arbitrary industry average.
Yes. Our team has extensive experience optimizing stores on all major e-commerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, and custom-built solutions. We're also fluent in headless commerce setups and can work with any modern e-commerce architecture.
Our audit is comprehensive and data-driven. We analyze your GA4 data to identify funnel drop-offs, use heatmaps and session recordings to see exactly how shoppers interact with key pages, conduct user testing to uncover friction points, and benchmark against competitors. The result is a detailed report with prioritized test recommendations ranked by revenue impact.
No. We follow Google's best practices for website experimentation and optimization. Our changes are implemented in ways that preserve or improve SEO performance—we never use tactics that could trigger search penalties. In fact, CRO often improves SEO by reducing bounce rates, increasing engagement, and improving Core Web Vitals—all signals that search engines reward with better rankings.
No. We provide turnkey services—our development team handles all technical implementation on your platform. You don't need to use internal dev resources or hire contractors. We manage the complete process from strategy through deployment.
Talk to an expert about your unique challenges and learn how CROforce can help you maximize your e-commerce sales.
