AI Summary
About the client
Nimble provides web data retrieval and extraction infrastructure designed for AI agents and enterprise applications. Its platform enables developers and AI systems to run real-time web searches, crawl sites, and extract structured data from dynamic pages with high accuracy and token efficiency.
The challenge
Nimble’s pricing page pulled steady traffic, but overall conversions lagged. Visitors hit a wall trying to compare plans, price points, and tier differences. The dense setup created high cognitive load and stopped prospects from choosing the right tier on their own.
- Original conversion rate: 3.3%
- Baseline traffic volume: ~3,200 visitors/month
Nimble brought in CROforce to speed up testing velocity, run high-impact experiments, and fill internal bandwidth and expertise gaps.
The opportunity
CROforce identified an opportunity to overhaul the pricing page's visual structure. By redesigning individual pricing cards, simplifying plan descriptions, and clarifying tier value propositions, CROforce aimed to streamline how visitors evaluated options.
The hypothesis
Our experts hypothesized that adding clear, detailed information directly onto individual pricing cards would reduce friction and increase conversions by ~40%.
The results
Over 19 days and 1,136 visitors, the variant beat the control across key metrics:
- +70% conversion rate lift
- +68% revenue per visitor
The new layout cut decision-making time for tier selection, increased click-throughs into the self-serve sign-up funnel, and dropped page bounce rates. Nimble rolled out the winning variant to 100% of traffic.
