See the revenue impact of every A/B test with conversion reports

Track conversions, revenue, and ROI across every experiment from a single dashboard built on data you can trust.

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ROI

14.2x

Conversion Report

All experiments · Last 30 days

12 active tests

Total Revenue Lift

+$184K

+22.4% vs. baseline

Avg. Conversion Rate

4.6%

Across all variations

AOV Impact

+$12.30

Per transaction

Revenue lift trend · 30 days

342K

Total visitors

Tests completed

94.2%

Avg. confidence

Join the leading brands using CROforce

Prove the ROI of every experiment

Streamline test prioritization

Eliminate guesswork by using actual data and user behavior insights to decide what to test next.

Monitor metrics that matter

Every metric is connected to revenue lift, so you always have a clear picture of bottom-line impact.

Get trustworthy data

Create a single source of truth that aligns data across your testing platform, GA4, and your CRM.

Full conversion tracking with zero manual setup

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Live event stream

Page View

/pricing

2,841

● Live

Click

#cta-hero

412

● Live

Form Submit

/contact

● Live

Auto-detected · No code required

3,340 events

Automatic event tracking

The system tracks every page view, click, and form submission automatically from the moment the script is live.

Custom events

Trial Signup

Active

Awareness → Trial

4.2%

Demo Request

Active

Consideration → Demo

2.8%

Add to Cart

Active

Intent → Cart

12.1%

Multi-touch attribution

3 events configured

Custom event tracking

Track complex conversion events like trial signups, demo requests, or multi-touch attribution across the full buyer journey.

Revenue mapping

Purchase

$149,978

Value: $124.50 / event

1,204 events

Upsell Accept

$12,084

Value: $38.00 / event

318 events

Subscription

$2,669

Value: $29.99 / event

89 events

Real-time AOV tracking

$164,731 est. revenue

Revenue value mapping

Assign monetary values to specific events to track estimated revenue and AOV impact in real time.

Get full visibility into every experiment and page

Test list overview

Get a single view of all active, paused, and archived tests to keep your team aligned on testing velocity and program status.

Test results dashboard

Track statistical significance, probability to beat original, and revenue lift for every variation—plus the ability to track custom metrics.

Page performance report

See which pages generate the most revenue and which high-traffic pages are underperforming so you know where to focus next.

Custom reports

Create fully customizable dashboards with your own filters, save them for repeat use, and share them internally.

See your site's true revenue potential

See how CROforce's reporting transforms raw experiment data into a clear roadmap for revenue growth.

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Enterprise-grade analysis built for rigorous experimentation

Apply advanced filters

Slice reports by traffic source, device, geolocation, browser version, or custom UTM parameters.

Compare conversion goals

Track performance across primary and secondary goals, guardrail metrics, and KPIs at once.

Compare user segments

Contrast behavior between specific audiences to understand how different segments respond to experiments.

Share and export reports

Share secure report links with stakeholders without requiring a login, or export any report as CSV or PDF.

Statistical engine flexibility

Toggle between Bayesian and Frequentist models to fit your team's preferred decision-making framework.

Automatic SRM detection

Get real-time alerts if traffic distribution between variations drifts beyond acceptable thresholds.

Outlier and bot filtering

Automatically exclude extreme outliers like bulk orders that skew revenue data and filter out non-human traffic.

Predictive lift forecasting

Forecast the long-term revenue impact of a winning variation before committing to a full rollout.

Data warehouse integration

Push experiment data to Snowflake, BigQuery, or your CRM to keep your entire data stack synchronized.

Turn conversion data into an expert-built testing roadmap

Let our CRO experts audit your reports, identify hidden conversion leaks, and turn your data into a prioritized testing roadmap.

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Turn conversion data into an expert-built testing roadmap

Quickly integrate with your existing tech stack

FAQs

How do CROforce's reports support decision-making?

Every report ties back to revenue impact, not just conversion rates or page views. Statistical significance, probability to beat original, and revenue lift are front and center for every variation—so you're making decisions based on business outcomes, not vanity metrics.

Which default metrics does the system track?

The moment your script is live, the system automatically tracks page views, clicks, form submissions, and standard conversion events. No manual setup or tagging required—tracking starts immediately.

Which custom events can I set up?

You can track any event your business needs—trial signups, demo requests, add-to-cart actions, checkout completions, or any custom interaction. You can also use our multi-touch attribution model to track conversions across distinct touchpoints in the buyer journey.

Is there a limit to how many custom events I can create?

No. You can create as many custom events as you need. Each event can have its own monetary value assigned for real-time revenue and AOV tracking.

What types of analytics and visualizations are available?

The reporting suite includes real-time dashboards, statistical significance charts, segment comparisons, conversion funnels, and trend visualizations. Every view is filterable by traffic source, device, geolocation, and custom parameters—and you can build and save custom reports for repeat use.

How does conversion tracking work?

Our lightweight tracking script captures visitor behavior automatically once installed. It records interactions, maps them to your defined conversion goals, and attributes them to specific experiment variations—giving you a clean, accurate picture of what's driving results.

Does tracking custom events impact page speed or Core Web Vitals?

No. Our tracking script is lightweight and fully asynchronous. It loads in the background without blocking page rendering. Events are batched to minimize network requests, so there's no measurable impact on page load speed or Core Web Vitals, even with dozens of custom events running simultaneously.

How do the reports handle cookie consent declines or dark traffic?

The system is fully compliant with cookie consent frameworks. When a visitor declines cookies, the platform falls back to aggregate data insights and server-side signals where permitted.

Can I export raw event-level data to my own data warehouse?

Yes. You own your data. Export raw event-level logs to Snowflake, BigQuery, or any data warehouse for custom modeling, internal BI analysis, or integration with your existing analytics infrastructure.

Still have questions?

Talk to an expert about your reporting needs and see how CROforce can help you tie every experiment to revenue.