Validate which changes actually drive conversions and revenue with controlled, code-free experimentation.
A/B Test Results
Live experiment
99.2% confidence
Control (A)
3.2%
Conversion rate
Variant (B)
4.8%
+50% improvement
Conversion lift over time
12,450
Total visitors
7 days
Test duration
+$42K
Projected lift
Revenue Lift
+18.4%
Headline test
Variant A
Save 40% on your first order today
Variant B
Join 10,000+ happy customers
Experiment with messaging, tone, clarity, and urgency across headlines, descriptions, micro-copy, and CTAs.
CTA experiment
Get Started Free
CTR: 4.8%
Start Your Trial
CTR: 3.1%
Experiment with buttons, banners, floating bars, popups, and more—with granular control over each variable.
Hero image test
A — Lifestyle
B — Product
Compare different hero images, backgrounds, product images, videos, and iconography.
Pricing experiment
Control
$49
/month
CR: 3.2%
Winner
$39
/month
CR: 5.1%
Test new offers, incentives, discounts, shipping thresholds, and pricing tier structures.
Form optimization
3-field form
CR: 8.2%
5-field form
CR: 5.4%
Experiment with field count, required vs. optional fields, and multi-step layouts.
Nav structure test
Variant A — Horizontal
Home
Shop
About
Blog
Variant B — Mega menu
Products
Solutions
Test menu hierarchy, navigation, drop-downs, search bar placement, and footer structure.
Trust signals test
Star ratings
+12% CR
4.9 (2,451)
Testimonial card
+8% CR
Test the placement and format of reviews, star ratings, badges, certifications, testimonials, and logo carousels.
Page layout test
Layout A
Layout B
Experiment with page layouts, reorder sections, compare different views, and refine content hierarchy.
Select primary and secondary conversion goals—like clicks, revenue, form fills, or custom events.
Log the hypothesis for each test to keep your team aligned and build a shared knowledge base.
arget visitors based on identifiers like new vs. returning, device type, or custom attributes.
Allocate traffic to each test variation, from a conservative 5% pilot to a full 50/50 test.
Visual editor
Buy Now
Learn More
Selected: Button text
Set up simple A/B tests code-free
Use our WYSIWYG editor to modify UI elements, adjust layouts, and rearrange content—no developers required.
Code editor
CSS
JS
Live preview active
Build complex tests with code
Write custom CSS and JavaScript to test functional modifications, dynamic content, and complex interactions.
One-click rollout
Deploy the winning variation to 100% of traffic with a single click—hard-coded and permanent.
Guardrails
Set thresholds and get automatic alerts if a variation impacts any secondary metrics negatively.
Performance tracking
Track test results in real-time and get detailed reports spanning conversions, revenue, and ROI.
Cross-page testing
Keep variations consistent across multiple pages so visitors enjoy a unified journey.
Cross-device testing
Maintain a consistent experience for visitors, whether on desktop, mobile, or tablet.
Cross-browser testing
Verify that your test variations look and function correctly across all major browsers.
Let our CRO experts run your entire testing program—from strategy, design, and development through execution and post-test analysis—so you get the full power of our platform with zero workload for your team.
Talk to an expert