Test prices, discounts, offers, and thresholds to validate the pricing decisions that grow your bottom line—without guessing or risking revenue.
Price Test Results
Live experiment
97.8% confidence
Control
$49.99
RPV: $3.20
Variant B
$44.99
RPV: $4.10 (+28%)
Variant C
$39.99
RPV: $3.85
Revenue per visitor over time
18,240
Total visitors
12 days
Test duration
+$67K
Projected lift
Revenue Lift
+28.1%
Test weekly, monthly, and annual billing cycles alongside trial-to-paid discounts and renewal incentives.
Experiment with tier ordering and feature distribution to see which structure nudges users toward higher-value plans.
Measure the impact of high-priced decoy tiers, strikethrough pricing, and anchor points.
Experiment to find the right price point for optional services, premium features, and add-ons.
Experiment with usage-based paywall triggers like seat limits, feature caps, and storage thresholds.
Compare flat-rate, weight-based, and real-time carrier-calculated shipping models.
Test different free shipping thresholds to measure their impact on average order value.
See whether .99 endings or rounded whole numbers perform better.
Test "build your own bundle" discounts against pre-packaged bundles and tiered bulk pricing.
Experiment with exit-intent offers, countdown timers, flash discounts, and personalized offers.
Record the reasoning behind each pricing test to keep your team aligned and your learnings structured.
Set the primary and secondary metrics you're optimizing for—revenue per visitor, average order value, and more.
Target visitors by device, behavior, geography, historical spend, and more to test pricing with the right audience.
Control the traffic split or use multi-armed bandits to automatically route traffic to the highest-performer.
Modify variables using our visual editor for quick UI changes or code editor for complex pricing logic.
See exactly how test variations render across all devices and browsers before anything goes live.
Track results as they happen
Monitor pricing test performance on live dashboards and get statistical significance predictions while the experiment is live.
Push winners live instantly
Deploy the highest-performing price variation to 100% of your audience with a single click—hard-coded and permanent.
Prove ROI with clear reports
Access comprehensive dashboards and download detailed reports on conversion rate, revenue, AOV, and more.
Multi-armed bandit
Automatically redirect traffic toward the highest-performing price point while the test is running.
SKU mapping
Sync test variations with your product database so your fulfillment systems always receive the correct price ID.
Price localization
Lock currency symbols and exchange rates to each visitor's locale to ensure price relevance.
User persistence
Keep every visitor on their assigned price variation across sessions, devices, and browsers.
Mutual exclusion
Prevent your price test from clashing with active site-wide promotions or other live experiments.
Bot and scraper exclusion
Automatically filter out scrapers, bots, and search engine crawlers to prevent test prices from being indexed.
Performance guardrails
Set safety thresholds that automatically pause the test if secondary metrics take an unexpected hit.
Flicker-free performance
Pricing is rendered before the page displays, so visitors never see a price change mid-load.
Ecosystem integration
Automatically push test results to your payment processor and your analytics stack.
Let our CRO experts run your entire price testing program—from strategy and test execution to monitoring and analysis—so you can optimize your pricing without adding to your team's workload.
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