Optimizely is a full digital experience platform built for large enterprises with dedicated internal teams and complex multi-product requirements. CROforce is a focused, fully managed A/B testing service that gets your testing program running fast, without the complexity, custom contracts, or internal overhead that Optimizely demands.
Trusted by top teams
 | Optimizely | |
|---|---|---|
| Testing capabilities | ||
| A/B testing | ||
| Multivariate testing | ||
| Split URL testing | ||
| A/A testing | ||
| Feature tests | ||
| Price testing | ||
| Shipping tests | ||
| Multi-page/funnel campaigns | ||
| Client-side testing | ||
| Server-side testing | ||
| Visual editor | ||
| Code editor | ||
| AI test builder | ||
| Widget/component library | ||
| Multi-armed bandit (dynamic traffic allocation) | ||
| Flicker-free delivery | ||
| SPA support | ||
| Platform and service | ||
Optimizely is a genuinely powerful platform. But for teams whose primary goal is running more A/B tests, moving fast, and improving conversion rate, it introduces complexity, cost, and internal resource requirements that slow things down. Here's where CROforce consistently wins.
Optimizely has expanded well beyond A/B testing into a full digital experience platform (DXP) combining web experimentation, feature experimentation, CMS, personalization, and data management. For large enterprises that need all of those capabilities integrated, that breadth has real value. For teams focused primarily on running more experiments and improving conversion rate, the scope adds cost and complexity that gets in the way.
CROforce is purpose-built for A/B testing and conversion optimization. Every part of the platform and service is oriented around one goal: running more high-impact tests that move your conversion rate.
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Optimizely has expanded well beyond A/B testing into a full digital experience platform (DXP) combining web experimentation, feature experimentation, CMS, personalization, and data management. For large enterprises that need all of those capabilities integrated, that breadth has real value. For teams focused primarily on running more experiments and improving conversion rate, the scope adds cost and complexity that gets in the way.
CROforce is purpose-built for A/B testing and conversion optimization. Every part of the platform and service is oriented around one goal: running more high-impact tests that move your conversion rate.
Optimizely is a self-serve platform. Building tests, interpreting results, and deciding what to run next all fall on your internal team. Setting up Optimizely properly often requires developer involvement for tasks like custom event tracking and data layer configuration, and for complex implementations, an external agency before a single test can run.
CROforce includes a full development team as part of the managed service. Tests are built, QA'd, and shipped without your team touching a dev ticket.
Most public quotes place Optimizely entry plans near $36,000 per year, scaling significantly with traffic and the modules required. Annual contracts are standard, and there is no free trial. Getting access requires a full sales engagement before you can evaluate the platform.
CROforce is considerably more affordable. The self-serve plan starts at $234/month (billed annually), and the managed service starts at $1,365/month, covering strategy, test execution, design, and development. Both plans come with a 14-day free trial and a 30-day money-back guarantee, with no annual commitment required to get started.
With Optimizely, the platform is the product. What your testing program produces still depends on how well your internal team can run it. Strategy, test ideation, execution, and post-test analysis are all your team's responsibility.
CROforce is the platform and the team. A dedicated CRO expert, developer, and analyst manages your entire testing program as an extension of your team. Most customers are running experiments within days of onboarding and see conversion improvements within the first month.
