Visually is a Shopify-native A/B testing and personalization platform built for e-commerce brands that want fast, no-code experimentation across the full shopper journey. Dynamic Yield is an enterprise personalization platform covering full-site experimentation, AI-driven recommendations, journey orchestration, and multi-channel delivery. Alternatively, consider CROforce if you're looking for a managed CRO service where experts handle everything for you.
Trusted by top teams
| Visually | Dynamic Yield |  | |
|---|---|---|---|
| Testing capabilities | |||
| A/B testing | |||
| Multivariate testing | |||
| Split URL testing | |||
| A/A testing | |||
| Full-site testing | |||
| Server-side testing | |||
| Client-side testing | |||
| Feature tests | |||
| Price testing | |||
| Shipping tests | |||
| AI test builder | |||
| Visual editor | |||
| Code editor | |||
| SPA support | |||
| Flicker-free delivery | |||
| Targeting | |||
| Audience targeting | |||
| Behavioral targeting | |||
| Device targeting | |||
| AI-driven personalization | |||
| Predictive targeting | |||
| Platform and service | |||
Visually and Dynamic Yield both require your team to own the testing program. CROforce is a fully managed A/B testing service where an expert team handles strategy, design, development, execution, and analysis on your behalf.
Visually is built exclusively for Shopify. If your brand runs on WooCommerce, BigCommerce, a custom stack, or any non-Shopify platform, it isn't an option. It offers no support for multivariate testing, server-side experiments, or custom goal tracking beyond preset Shopify KPIs. Dynamic Yield works across any website platform and supports full-site testing, server-side experiments, and multi-channel delivery. Getting it running typically requires custom JavaScript implementation, data layer configuration, and integration with your CRM or analytics stack, often handled by your in-house team, Dynamic Yield's professional services, or an external agency. In most cases, it takes weeks before a single test can run.
CROforce works across any website platform with no implementation burden. Your stack doesn't change what's possible or how fast you can test.
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Visually is built exclusively for Shopify. If your brand runs on WooCommerce, BigCommerce, a custom stack, or any non-Shopify platform, it isn't an option. It offers no support for multivariate testing, server-side experiments, or custom goal tracking beyond preset Shopify KPIs. Dynamic Yield works across any website platform and supports full-site testing, server-side experiments, and multi-channel delivery. Getting it running typically requires custom JavaScript implementation, data layer configuration, and integration with your CRM or analytics stack, often handled by your in-house team, Dynamic Yield's professional services, or an external agency. In most cases, it takes weeks before a single test can run.
CROforce works across any website platform with no implementation burden. Your stack doesn't change what's possible or how fast you can test.
Visually's no-code editor lets Shopify teams build and launch tests quickly without developer support. The trade-off is scope: anything outside the Shopify environment or beyond visual editing requires a separate tool or custom workarounds. Dynamic Yield is powerful but demanding. Users consistently flag that the initial setup requires significant IT involvement, and running campaigns beyond basic templates often depends on developer support.
CROforce comes with a dedicated development team included. Your tests get built and deployed without pulling internal resources or raising a single dev ticket.
Visually has public pricing starting at $99/month (or $74/month billed annually) for A/B testing, with pricing based on order volume. Costs scale as your business grows, without a corresponding increase in testing capability or support. Dynamic Yield has no public pricing, no free trial, and requires an annual contract through a full sales engagement. Based on available third-party data and user reports, it is one of the more expensive platforms in the experimentation space and is designed for enterprise budgets.
CROforce's managed service starts at $1,365/month, with pricing based on monthly site visitors. Plans come with public pricing, a 14-day free trial, and a 30-day money-back guarantee, with no experiment caps.
Visually is easy to get started with, but puts ideation, prioritization, and post-test analysis entirely on your team. How much you get out of it depends on how consistently your team can run and learn from experiments within the Shopify environment. Dynamic Yield's full value only materializes if you have the internal team to operate it at scale, including CRO strategists, developers, and data analysts. Teams without that infrastructure rarely extract enough value to justify the cost and implementation burden.
CROforce removes that burden entirely. A CRO expert, developer, and analyst work as an extension of your team, running the full cycle so your team stays focused on other priorities.
