Visually is a Shopify-native A/B testing and personalization tool built for e-commerce brands. Optimizely is an enterprise experimentation platform covering full-site testing, feature experimentation, and personalization across any stack. Alternatively, you can consider CROforce if you want a fully-managed, expert-led CRO service.
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| Visually | Optimizely |  | |
|---|---|---|---|
| Testing capabilities | |||
| A/B testing | |||
| Multivariate testing | |||
| Split URL testing | |||
| A/A testing | |||
| Server-side testing | |||
| Feature tests | |||
| Price testing | |||
| Shipping tests | |||
| AI test builder | |||
| Visual editor | |||
| Code editor | |||
| SPA support | |||
| Flicker-free delivery | |||
| Targeting | |||
| Audience targeting | |||
| Behavioral targeting | |||
| Device targeting | |||
| AI-driven personalization | |||
| Platform and service | |||
Visually and Optimizely serve very different buyers but share the same fundamental limitation: both require your team to own the testing program. CROforce offers a fully managed CRO service where an expert team handles your testing strategy, design, development, execution, and analysis.
Visually is built exclusively for Shopify, limiting you to testing within that ecosystem with no multipage testing or custom goal tracking beyond ten preset goals. Optimizely works across any tech stack and supports full-site and server-side testing, but getting it running typically requires a third-party agency and weeks of technical setup before a single test can run.
CROforce works across any website platform with no implementation burden. Your stack doesn't determine what you can test or how deeply you can test it.
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Visually is built exclusively for Shopify, limiting you to testing within that ecosystem with no multipage testing or custom goal tracking beyond ten preset goals. Optimizely works across any tech stack and supports full-site and server-side testing, but getting it running typically requires a third-party agency and weeks of technical setup before a single test can run.
CROforce works across any website platform with no implementation burden. Your stack doesn't determine what you can test or how deeply you can test it.
Visually doesn't support multivariate testing, server-side testing, A/A testing, or SPA experiments. This limits how much you can learn per experiment cycle and rules out the more technically complex tests that drive the biggest gains. Optimizely supports most test types, but multivariate testing, behavioral targeting, and personalization are separate modular add-ons, each adding to an already high annual contract.
CROforce supports A/B, multivariate, A/A, split URL, server-side, feature, price, and shipping tests with no experiment caps, all included.
With Visually, test velocity depends on how well your internal team can build and act on results within the Shopify environment. With Optimizely, you're paying for an enterprise platform that only delivers value if you have the internal CRO, development, and data resources to operate it at scale.
CROforce removes that dependency entirely. A dedicated CRO expert, developer, and analyst handles the full testing cycle on your behalf. You approve tests and review results; CROforce handles everything else.
Visually's pricing is based on monthly order volume, starting at $15/month for low-volume stores but scaling quickly for high-growth brands. There's no corresponding increase in testing capability or support as costs rise, so fast-growing brands often find themselves paying more for the same tool. Optimizely has no public pricing, no free trial, and requires an annual contract through a full sales engagement. Entry-level plans start at around $36,000 per year and scale well beyond $100,000 for higher-traffic sites, with modular add-ons and third-party implementation costs on top.
CROforce's managed service starts at $1,365/month with public pricing, a 14-day free trial, and a 30-day money-back guarantee. There are no experiment caps and no order-volume-based pricing, so your testing program scales without your platform cost unpredictably climbing alongside it.
