Run price tests that protect your margins and maximize revenue

Test prices, discounts, offers, and thresholds to validate the pricing decisions that grow your bottom line—without guessing or risking revenue.

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Price Test Results

Live experiment

97.8% confidence

Control

$49.99

RPV: $3.20

Variant B

$44.99

RPV: $4.10 (+28%)

Variant C

$39.99

RPV: $3.85

Revenue per visitor over time

18,240

Total visitors

12 days

Test duration

+$67K

Projected lift

Revenue Lift

+28.1%

Join the leading brands using CROforce

Use price testing as your highest-impact revenue lever

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Subscription test

Monthly

$29

CR: 4.1%

Annual

$19/mo

CR: 6.8%

Optimize your subscription strategy

Test weekly, monthly, and annual billing cycles alongside trial-to-paid discounts and renewal incentives.

Pricing tiers

Basic

$19

Pro

$49

Enterprise

$99

Test pricing plans

Experiment with tier ordering and feature distribution to see which structure nudges users toward higher-value plans.

Price anchoring

$149

Premium tier

Decoy

$79

Best value

Target ✓

$49

Basic tier

CR: 3.2%

Experiment with price anchoring

Measure the impact of high-priced decoy tiers, strikethrough pricing, and anchor points.

Add-on pricing

Priority support

$14

Analytics pro

$12

$19

Custom reports

$11

API access

$15

$22

Monetize add-ons

Experiment to find the right price point for optional services, premium features, and add-ons.

Freemium threshold

5 seats

+22% upgrades

10 seats

+8% upgrades

3 seats

+14% upgrades

Test freemium thresholds

Experiment with usage-based paywall triggers like seat limits, feature caps, and storage thresholds.

Shipping rate test

Flat rate

$5.99 · 68%

Weight-based

Varies · 61%

Carrier calc

Real-time · 64%

Free over $50

$0.00 · 72%

Compare shipping rate thresholds

Compare flat-rate, weight-based, and real-time carrier-calculated shipping models.

Free shipping threshold

$50

AOV: $62

$75

AOV: $89

$100

AOV: $94

Find your ideal free shipping threshold

Test different free shipping thresholds to measure their impact on average order value.

Charm pricing

$29.99

CR: 5.4%

$30

CR: 4.1%

Validate charm pricing formats

See whether .99 endings or rounded whole numbers perform better.

Bundle pricing

Build your own

AOV +18%

Pre-packaged

AOV +11%

Tiered bulk

AOV +9%

Compare packages and discounts

Test "build your own bundle" discounts against pre-packaged bundles and tiered bulk pricing.

Dynamic discounts

Exit-intent 15%

+24% saves

Countdown timer

+16% saves

Flash discount

+12% saves

Test dynamic discounts

Experiment with exit-intent offers, countdown timers, flash discounts, and personalized offers.

Launch high-stakes pricing tests in minutes

Document your hypothesis

Record the reasoning behind each pricing test to keep your team aligned and your learnings structured.

Define conversion goals

Set the primary and secondary metrics you're optimizing for—revenue per visitor, average order value, and more.

Segment your audience

Target visitors by device, behavior, geography, historical spend, and more to test pricing with the right audience.

Allocate traffic

Control the traffic split or use multi-armed bandits to automatically route traffic to the highest-performer.

Build your test

Modify variables using our visual editor for quick UI changes or code editor for complex pricing logic.

Preview before launch

See exactly how test variations render across all devices and browsers before anything goes live.

Monitor, measure, and scale pricing decisions with confidence

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Track results as they happen

Monitor pricing test performance on live dashboards and get statistical significance predictions while the experiment is live.

Push winners live instantly

Deploy the highest-performing price variation to 100% of your audience with a single click—hard-coded and permanent.

Prove ROI with clear reports

Access comprehensive dashboards and download detailed reports on conversion rate, revenue, AOV, and more.

Stop leaving your profit margins up to chance

Test prices, discounts, and thresholds to find the pricing strategy that maximizes revenue and protects your profit margins.

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Built for high-stakes pricing tests you can trust

Multi-armed bandit

Automatically redirect traffic toward the highest-performing price point while the test is running.

SKU mapping

Sync test variations with your product database so your fulfillment systems always receive the correct price ID.

Price localization

Lock currency symbols and exchange rates to each visitor's locale to ensure price relevance.

User persistence

Keep every visitor on their assigned price variation across sessions, devices, and browsers.

Mutual exclusion

Prevent your price test from clashing with active site-wide promotions or other live experiments.

Bot and scraper exclusion

Automatically filter out scrapers, bots, and search engine crawlers to prevent test prices from being indexed.

Performance guardrails

Set safety thresholds that automatically pause the test if secondary metrics take an unexpected hit.

Flicker-free performance

Pricing is rendered before the page displays, so visitors never see a price change mid-load.

Ecosystem integration

Automatically push test results to your payment processor and your analytics stack.

Don't have the bandwidth for high-stakes price testing?

Let our CRO experts run your entire price testing program—from strategy and test execution to monitoring and analysis—so you can optimize your pricing without adding to your team's workload.

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Don't have the bandwidth for high-stakes price testing?

Quickly integrate with your existing tech stack

FAQs

Do I need developer resources to run a price test?

Not for most tests. Our visual editor lets you modify pricing elements—display prices, labels, thresholds, and discount formats—without writing code. For more complex pricing logic, like dynamic calculations or backend price changes, you can use our code editor or let our experts handle it via our fully-managed service.

Is price testing legal?

Yes. Price testing is a widely accepted practice used by businesses of all sizes. The key is to test pricing fairly—meaning all visitors within a test group see the same price, and no visitor is charged a different price based on personal attributes like location or demographics. Our platform ensures fair, randomized distribution across all test variations.

What is a shipping rate test?

A shipping rate test compares different shipping pricing models—flat-rate, weight-based, or real-time carrier-calculated—to see which one minimizes cart abandonment and maximizes completed orders. It helps you find the shipping pricing structure that balances customer expectations with your margins.

Does price testing influence my Google Shopping or SEO prices?

No. Our bot and scraper exclusion filters out search engine crawlers and automated bots so your test prices are never indexed. Google Shopping and organic search results continue to display your original prices throughout the experiment.

What is the recommended sample size for a price test?

It depends on your traffic volume and the size of the pricing difference you're testing. Smaller price changes need larger sample sizes to detect a meaningful difference. Our platform provides real-time statistical confidence indicators so you know exactly when your results are reliable enough to act on.

How does the platform handle "grandfathering" existing customers?

You can use audience segmentation to exclude existing customers or returning visitors from your price test entirely. This lets you test new pricing on new visitors while keeping current customers on their existing rates.

Is there any latency impact on the checkout?

No. Pricing variations are rendered before the page loads, so there's no delay, flicker, or layout shift during checkout. The visitor experience remains seamless throughout.

What happens if a visitor clears their cookies?

If a visitor clears their cookies, they may be reassigned to a different variation on their next visit. For logged-in users, our platform maintains persistence via user ID regardless of cookie state. For anonymous visitors, this is an edge case that affects a small percentage of traffic and has minimal impact on overall test validity.

What happens if the test variant is actually losing money?

Our performance guardrails catch this. Set safety thresholds on key revenue and margin metrics, and the platform will automatically pause underperforming variations if they cross your defined limits.

Still have questions?

Talk to an expert about your pricing goals and see how CROforce can help you find the price points that maximize your profit.