Visually A/B testing: 5 alternatives beyond Shopify apps

CROforce combines no-code A/B testing software with a fully managed CRO service from experts who handle test strategy, design, execution, and analysis. Unlike Visually, which is self-serve and leaves roadmaps and builds to your team, CROforce handles the full testing workload for you.

• A/B, split URL, multivariate, and A/A testing
• Price and shipping tests
• Flicker-free, pre-render execution
• Single-page application support without page reloads

CROforce works with both Liquid and headless storefronts. For Shopify, you paste one snippet into theme.liquid, just before the closing </head> tag. Setup takes two minutes and needs no developer. Headless storefronts built on React or Next.js add the script to the root layout.

Checkout conversions are tracked through a custom pixel, and CROforce charges no extra integration fees.

CROforce uses transparent, visitor-based pricing. For 10,000 monthly visitors, the Self-serve plan costs $234 per month, while the managed Build, Scale, and Premium plans cost $1,710, $2,923, and $4,137 per month, respectively, when billed annually.

VWO and AB Tasty unveiled Wingify as their unified brand in September 2026. The platform brings together experimentation, personalization, feature management, and behavioral insights across web, mobile, and server-side environments.

Unlike Visually, which focuses on A/B testing for Shopify storefronts, Wingify supports experimentation across websites, apps, and back-end systems.

• Visual and code editors with SPA support
• Sequential testing that adjusts for peeking errors
• Sample ratio mismatch detection that flags unreliable results
• Mutually exclusive groups that keep users out of overlapping tests

Wingify works with Shopify through the VWO Shopify app embed or by adding the SmartCode directly to theme.liquid. The SmartCode loads on every page except checkout and thank-you pages, so revenue tracking needs extra setup.

A Web Pixel integration sends campaign and variation data into Shopify's event stream for use in custom pixels.

Enterprise-style quotes. The Growth, Pro, and Enterprise tiers all route to a sales demo.

Convert is an independent A/B testing platform with visual and code editors, transparent pricing, and Shopify price testing across its paid plans. Unlike Visually, which limits price testing based on subscription tier and monthly order volume, Convert offers the feature without the same order-volume thresholds.

Visually requires Shopify Plus stores to have at least 7,500 monthly orders for Pro plan access, while Scale supports stores with at least 600 monthly orders.

• Default anti-flicker through SmartInsert technology
• Shopify price testing
• Frequentist and Bayesian stats engines, with sequential testing on Pro
• Collision prevention across concurrent tests

Convert works with Shopify by adding the tracking code to theme.liquid and a pixel under Settings > Customer Events. You also copy code into the project's global JavaScript. Because Shopify retired checkout.liquid, even Shopify Plus stores must track checkout conversions through the Customer Events custom pixel.

Growth starts at $299/month and Pro at $420/month when paid annually, each with 100,000 tested users per month. Enterprise is quoted on request, billed annually, and starts at 1 million+ tested users per month.

Dynamic Yield, a Mastercard company, is an enterprise platform that combines A/B testing, personalization, and product recommendations across web, mobile, email, and kiosks.

Dynamic Yield can run the same A/B test client-side or server-side, including tests of recommendation algorithms. Visually, by comparison, is a Shopify-focused A/B testing app designed primarily for testing changes to the storefront experience rather than running experimentation across multiple channels and delivery environments.

• Server-side testing of algorithms and architectures
• Single-page application testing without heavy code changes
• Multi-touch campaigns that test an entire site journey for one segment
• A/B testing of recommendation algorithms, such as "customers also bought" versus "trending now," to find which drives more revenue per visitor

Dynamic Yield works with Liquid and headless Shopify storefronts. Liquid stores add the Dynamic Yield script to every page and sync the product catalog by CSV file or API. Headless teams call the Experience API from their server code instead. Checkout personalization requires Dynamic Yield's app because Shopify checkout doesn't directly support third-party scripts.

Enterprise contracts only. Dynamic Yield publishes no pricing table, and independent comparisons place entry pricing around $35,000 per year.

GrowthBook is an open-source, warehouse-native experimentation platform that connects directly to Snowflake, BigQuery, Redshift, Databricks, ClickHouse, and other data warehouses. It calculates experiment results from the same order data your finance team already trusts, while Visually reports results through its own analytics layer.

GrowthBook also supports A/B and multivariate testing, feature flags, sequential testing, and CUPED variance reduction, giving data-mature teams more control over how experiments are analyzed.

• CUPED variance reduction to improve experiment precision
• Sequential testing to monitor results while reducing peeking errors
• SRM detection and multiple testing corrections on the free plan
• Multi-arm bandits to test multiple variations simultaneously

GrowthBook works with Liquid and headless Shopify storefronts. For Liquid stores, you add a snippet to theme.liquid before the closing head tag. GA4 or Segment users need no extra tracking setup, while headless teams can use the JavaScript or React SDKs instead.

Seat-based and transparent. Starter is free for up to three users, Pro costs $40 per seat per month, and Enterprise is custom. GrowthBook charges for the people running experiments, not the end users who see them.